Frequently Asked Questions

ADVER.GAMES creates custom branded games and interactive gaming experiences for brands, agencies, events and marketing campaigns. We develop custom arcade machines, browser-based mobile games and connected physical-and-digital experiences designed to attract attention, engage audiences and bring brand messaging into the gameplay.

We create everything from quick casual games and memory challenges to sports games, trivia, action games, educational games and more complex custom experiences. Games can be adapted from proven game formats or designed specifically around a campaign, product, audience or brand objective.

Yes. We create fully branded arcade machines with custom games, cabinet graphics, programmable lighting, audio and digital displays. Machines can also incorporate additional hardware such as cameras, scanners and interactive sensors when the experience calls for it.

Yes. ADVER.GAMES offers both arcade rentals and arcade purchases. Rental options work well for trade shows, conferences, pop-ups, launches and temporary brand activations, while purchased machines can be used for longer-term installations or repeated campaigns.

Yes. The cabinet, game graphics, interface, attract screen, lighting and other visual elements can all be designed around your brand or campaign. The goal is for the entire experience—not simply the logo on the cabinet—to feel like part of the brand.

Yes. We develop branded games that run directly in a mobile web browser. Players can access them using a link or QR code without downloading an app, making them useful for events, promotions, retail campaigns and experiences that extend beyond a physical activation.

No. ADVER.GAMES mobile games can run directly in a web browser, so participants can scan a QR code or open a link and begin playing without installing an app.

Yes. A campaign can combine a physical arcade experience with a browser-based mobile version using similar or identical gameplay. This allows people to play at an event and extends the experience to participants on their own devices.

Yes. Games can include optional data-capture flows for information such as names, email addresses or other campaign-specific fields. Data collection can be integrated with gameplay, contests, prize entry or follow-up communications depending on the campaign requirements.

Yes. Games can include high scores, live or campaign-wide leaderboards and competitive mechanics. These features are especially useful for events, trade shows and activations where repeat play and friendly competition are part of the experience.

Yes. Branded games can be designed around prize draws, contests, instant-win mechanics and other promotional structures. The specific mechanics should be developed around the campaign rules and applicable contest or promotion requirements.

Yes. AI can be incorporated into games to generate personalized graphics, interpret player input, create dynamic content or change elements of the experience in real time. AI is used where it meaningfully improves the concept rather than simply being added as a novelty.

Yes. Arcade and interactive experiences can integrate additional hardware such as cameras, scanners and sensors. These technologies can allow physical actions, objects or player behaviour to become part of the game.

Both. A campaign can start with an established game format and customize it for the brand, or ADVER.GAMES can develop a more original game around a specific idea, product or activation. The right approach depends on the creative concept, timeline and budget.

Yes. Product education can be incorporated directly into the gameplay instead of presented as a separate sales message. Products, features, terminology or campaign messages can become game elements, questions, challenges, rewards or objectives.

Yes. The games are designed for environments such as trade shows, conferences, brand activations, sporting events, retail experiences, pop-ups and other experiential marketing programs. Games can be designed for quick throughput, repeat play and high-volume public use.

Yes. ADVER.GAMES can work with agencies and experiential partners to develop games and interactive experiences for their clients, including white-label projects where the agency remains the primary client-facing partner.

Development time depends on the type of experience. Customizing an established game format is generally faster than developing a completely original game with custom hardware, 3D graphics, integrations or AI features. If you have a fixed event or launch date, ADVER.GAMES can recommend an approach that fits the available production schedule.

Pricing depends on the game, level of customization, hardware, number of units, campaign duration and technical requirements. Arcade projects can be rented or purchased, while mobile and custom game projects are quoted according to scope. Contact ADVER.GAMES with your campaign requirements and event date for pricing.

Yes. ADVER.GAMES is based in Canada and offers arcade delivery for projects in Canada and the United States.

Depending on the project, ADVER.GAMES can provide technical support, cloud-based services, analytics and other ongoing services required to keep the experience running throughout the campaign.

Yes. The Past Work section of ADVER.GAMES includes examples of custom arcade and mobile projects developed for major brands, including pharmaceutical, footwear, beverage and telecommunications campaigns.

Start by telling us what you are trying to accomplish, where the experience will run, your target audience, event or launch date and any initial creative ideas. From there, ADVER.GAMES can recommend the right game format, hardware and development approach for the campaign.

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